This September (yes, it’s September already), we’re trying something new here at Project C. Lex hatched an amazing idea to give independent journalists a tangible boost right when they need it most. Think of it as a month-long subscription drive, powered by you.

We’re calling it the Back Indie Media Drive and it works like this:

1. Visit the landing page and scroll through the 30+ independent publications taking part. Each one is run by a creator-model journalist who’s building something sustainable, bold, and deeply needed in today’s fractured media environment. 👀 

2. Explore the pubs, then pick at least one to back with your dollars. These subscriptions aren’t just transactions. Even a small show of support can help a journalist keep reporting on their beat. 🤑 

3. Click through and purchase a subscription. Whether it’s $5 a month or $50 a year, it makes a real impact. ✅ 

4. Share the landing page with at least one friend who might want to support a journalist writing about topics ranging from the federal court docket to remote LGBTQ+ workers, from tech skeptics to grocery savings, from upstate New York to Los Angeles. There’s something for everyone. 📣 

That’s it. Four steps. One big ripple effect.

Why now?

Independent journalists are stepping up where traditional outlets are pulling back. They’re covering communities, beats, and stories that would otherwise go untold. But unlike legacy media, their business models depend on us – their audiences – choosing to back their work directly.

This September, we want to prove what’s possible when a community like ours shows up. If every subscriber to this newsletter backed even one indie publication, 30+ journalists would be able to keep going, keep experimenting, and keep telling the stories that matter.

So let’s do it. Let’s Back Indie Media together.

👉 Browse the publications here and choose one to support today.