This issue is sponsored by Pew Research Center

Hi there,

Big news! Nominations are open today for the Project C 100: Creator Journalists to Watch, 2027, and I need your help deciding who belongs on it.

WHO ARE WE MISSING?

Last year, Project C published the first definitive list of journalists reimagining what independence can look like: people who truly met our definition of “creator journalist” and exceeded expectations by delivering vital, impactful news and information to audiences via newsletters, YouTube and TikTok channels and, in one case, even via a Twitch stream.

A little over a year later, we’re doing it again, and this time the list grows to 100. That expansion matches the field’s growth. Over the last 12 months, journalists leaving legacy newsrooms (by choice or not) have kept launching independent, direct-to-audience ventures at a staggering pace. The Independent Journalism Atlas now maps 2,432 practitioners, and that figure grows every week.

Last year’s list put real examples behind the definition. This year we want to paint a picture of the work, innovation and impact that’s actually changing the information landscape: people (yes, real humans) committing acts of journalism that make a difference.

What “difference” means is open to your interpretation. That could mean that, like Bryan M. Vance in Portland, they are covering a super-niche topic (in his case grocery prices) in a way that provides huge utility for a community. Or it could mean that, like Syeda Khaula Saad (who creates content about Desi women’s sexual health), they are bringing something new to an audience that has been historically underserved. Or it could mean that, like Amanda Shendruk, they’re using data visualization to help us understand massive tranches of data. Or that, like Anthony Pellegrino, they’ve discovered that an 18-year-old armed with an iPhone can help Gen Z understand what happens inside Congress and reach audiences that scroll right by national news accounts.

WHO WE’RE LOOKING FOR

This is where you come in. Tell us who belongs on the list.

If you're wondering who to submit, think about who you get real value from. Who do you follow? Which newsletters do you never skip? Where did you first hear about a recent breaking news story? No account is too big or too small, and the person behind it doesn't have to be a trained journalist, as long as you trust that you're getting rigorous, fact-based information about your world from them. That may mean a journalist who left a traditional newsroom, but it may also mean somebody like Katelyn Jetelina, the epidemiologist who launched Your Local Epidemiologist – the Substack newsletter that has become one of the top sources of public health news for Americans.

It doesn’t matter where they publish, free work counts as much as paid, and the call is open to creators anywhere in the world. And yes, you can nominate yourself, or someone who was on the 2025 list.

HOW WE’LL DECIDE

Nominations are open through Friday, Nov. 13, at 11:59 p.m. ET, and the list launches in January. Until then, we’ll be gathering your nominations along with names from a group of people we’ve asked to send candidates, including last year’s honorees, who we’ve asked to nominate others doing work they find inspiring and crucial.

Then a panel of eight people from across journalism and the creator world will vote on the final list. We’ll name them when the list launches.

The panel will weigh impact first: It’s less about the size of an audience and more about the quality of that audience and the engagement with them. Who’s reaching people and changing how they think? Then innovation: Who’s doing journalism in a way a newsroom wouldn’t, or couldn’t? The final list will be 10 groups of 10 grouped around tbd themes, and it isn’t ranked.

We don’t publish nominations, only the final 100, and our sponsors have no say in who makes it.

For now, send your nominees in. You can send as many names as you like, yours included!

🤝 FROM OUR SPONSOR

Numbers to Narratives, a polling course from Pew Research Center

The midterms are approaching. Are you ready to make sense of the polls? Journalists and content creators will encounter plenty of polling data – from Americans' views on key issues to their attitudes toward the country's direction. Numbers to Narratives, an interactive course from Pew Research Center, is designed to help you understand public opinion polling and communicate survey findings clearly and accurately. Through real-world examples, quick knowledge checks and practical tips, you'll learn what polls can (and can't) tell you, how to avoid common pitfalls, and how to turn polling data into accurate, compelling stories.

🔥 THE LATEST THINGS

  • YouTube has overtaken TV as the top source of political news, according to a Syracuse University study. Useful context if you're covering the midterms on video. Syracuse Newhouse

  • A new study finds most Americans trust independent news creators about as much as they trust journalists. That's the headline finding, and it's worth reading alongside the next item. NetInfluencer

  • The Small Business Administration has issued guidance recognizing the content creator economy, which means creators can now qualify for SBA loans. If you've ever guessed at a NAICS code on a financing form, this one is for you. SBA

  • Kristen Wiley argues that follower count tells you who's watching, but trust tells you who buys. It's the creator-journalists-are-not-influencers distinction in one line. NetInfluencer

  • The Washington Post's creator newsletter is asking where the line between creator and journalist falls. Washington Post

  • Substack has unveiled three sponsorship formats in which brands pay for subscriptions and paywall drops instead of buying ads. Business Insider says Substack's "influencer marketing era" has arrived. Substack · Business Insider

  • Marina Hyde has launched an "always-on" personal media brand backed by Goalhanger. Another established name building something of her own, with outside backing. Press Gazette

  • Two creators who went to NYU's business school have decided to make a show about the news. Nieman Lab

  • Votebeat has opened a free Expert Desk for election coverage. It's a Slack workspace where journalists can ask vetted experts questions and use the on-the-record answers. (Thanks to Rey Katz for flagging it in the Project C Slack!) Votebeat Expert Desk

  • Blair Hickman's excellent advice for people working for themselves has been making the rounds in the Project C Slack. (Blair coaches Project C members.) LinkedIn

😃 FROM THE PROJECT C COMMUNITY

  • Two Project C members landed grants this week that they say will be transformative for their work! We'll share more when they're ready. 🎉

  • Ani Bundel reports that Telly Visions has hit $10K a year in subscriptions. Telly Visions 🔥

  • Rahim Jessani of Bottom Up is hosting his first paid event for creators in Boston, at $10 a ticket. It nearly sold out in 24 hours, and he's asking the venue for more space. Details 👏

  • Hanna Raskin of The Food Section broke an exclusive: UVA Press has canceled a book critical of leading Southern food figures. Read it 💪

  • Rose Thomas Bannister of Modo di Bere asked winemakers to donate wine as a sponsorship for her fundraising event, and they said yes. Sometimes you just have to ask. 🙌

  • Patrick launched Gaza Notes, a separate newsletter from Conflict Journal, in the middle of a very busy news week. Gaza Notes 💪

  • Yulia Denisyuk is piloting a three-day writing intensive in Athens this November, and two people are already flying in for it. 🎉

Coming up at Project C

Members get at least one live event a month, usually more. All times ET.

Wednesday, October 21 · 12 PM · Help I'm Drowning: Let's Work on Capacity. Blair Hickman leads a short teaching on ruthless prioritization, then a hands-on workshop. Members only. RSVP →

Tuesday, October 27 · 3 PM · Legal Office Hours with Julian Sarafian. Bring your questions on contracts, IP, brand partnerships or entity setup; five spots. Members only. RSVP →

⭐ FREE WEBINAR! Wednesday, November 11 · 1 PM · Is Indie Journalism Right for Me? Layoff Season Edition. Three Project C members talk about how they made the jump to independence. For anyone laid off, bought out or just wondering. Free and open to everyone and your attendance will be anonymous and confidential. Register →

Thursday, November 12 · 1 PM · LGBTQ People and Topics: Centering the Stakeholders, Saving Democracy. GLAAD's Barbara Simon and Darian Aaron cover the 2026 midterms and what's coming in 2028, terminology and reporting best practices, and they want your story pitches. Members only. RSVP →

📱 Project C is now on TikTok! Follow us at @project.c3 🎉 Follow on TikTok →

Ready to build alongside 250+ creator journalists? $39/month gets you the private Slack, members-only events and every replay in the Replay Room. JOIN NOW →

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How this newsletter is made: A human (hi, it's Liz 👋) writes, edits and makes every editorial call here. I use Claude, Anthropic's AI assistant, as a research tool — each week it sweeps my sources and assembles the first draft of the links roundup. Every link and every word gets a human read before it reaches you.

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