Revenue 201: From Surviving to Thriving
Calling all creator journalists: Project C is excited to invite you to register for our upcoming virtual course, Revenue 201 – From Surviving to Thriving as a Creator-Journalist.
This five-week online course, led by me and media veteran Blair Hickman, in partnership with the Knight Center for Journalism in the Americas at UT Austin, is designed to help journalists like you navigate the complexities of establishing viable revenue streams.Â
We built this course specifically for independent newsletter creators who’ve found their voice and their readers, but feel frustrated and lost at how to turn that into meaningful revenue. We’ll help you learn practical tools, and help you feel more comfortable asking for more. (Very few creator journalists ask their readers enough!)
Over five weeks, you’ll learn how to:
Clarify your revenue goals and map your path to reach them
Build sponsorship packages and media kits that win partners
Use audience segmentation and automation to increase conversions
Design high-performing reader revenue campaigns you can run right away
Spot and question your limiting beliefsÂ
Confidently approach your work as both a craft and a business
By the end, you’ll leave with a ready-to-use media kit, a custom end-of-year campaign, and a clear plan for growing your revenue in 2026.
Register now for $135 and start turning your audience into real, sustainable income.
